Hargrave Custom Yachts will officially launch it's entry into the European yachting market by taking part in the Cannes International Boat & Yacht Show in Cannes, France between the 10th - 15th September 2008, on Stand RIV022 in the Espace Riviera Hall.

This is significant for Hargrave as it is the first ever Cannes boat show for the company. Hargrave has formed a relationship with European Seas Yacht Marketing, who will present the custom yacht builder during the show with an information booth and a sneak peek at Hargrave’s new designs for 2009.

Peter Bryant of European Seas Yacht Marketing said, “Having helped promote many of the world’s leading luxury yacht brands over the past twenty years, I believe Hargrave Yachts will sell very well in Europe indeed. The custom build, high quality and competitive pricing of Hargrave Yachts is in my view perfectly suited to the European market.”

Hargrave executives wish to continue fostering growth in the American market, but also want to explore the possibilities that have opened in Europe and Russia due to the strength of their currencies. “Our marketing efforts over the years have been focused on the American buyer, but we foresee a strong future in international waters. Our competitive edge in this new market is that we are an actual custom builder and I think Hargrave yachts would have great appeal to buyers who are seeking something different,” said Mike Joyce, Hargrave CEO.

Hargrave Custom Yachts has developed a loyal following over the past decade in the United States of America, with many of their owners now on their second yacht and with one owner on his fourth yacht built by the company. Hargrave’s attention to detail and superb craftsmanship are renowned throughout the yachting industry; a factor which the company expects will particularly appeal to European buyers.

www.hargraveeurope.org

www.salonnautiquecannes.com